Criterion Capital
Advising on the strategic development of Criterion Hospitality
Criterion Capital is a private family business (the Aziz family) that owns and operates a property portfolio valued in excess of £6bn, including iconic sites such as London Trocadero, London Pavillion & the Criterion Building. Advising & working with the owning family on the strategic direction of the Criterion Hospitality division, which includes Zedwell Hotels, IHG & Marriott branded properties as well as independently operated hotels.
Key strategic pillars being developed include redefining the Zedwell brand proposition, definition of the brand specification across all three formats (hotel, capsule hotel & aparthotel), a review of the technology platform for the business (including PMS, RMS, CRM, channel manager) and organising and recruiting a new Executive team to lead the business under the Managing Director. In addition to guiding and supporting these strategies, I also mentor the Managing Director (owning family) to help grow the leadership capability of the business.